Marketing & SEO
UTM link builder
Build a URL with UTM parameters to track your campaigns.
- Instant
- Free
- Private (processed locally)
- No sign-up
Build a UTM campaign link
Enter the URL, source, medium and campaign. The tool assembles the URL with utm_* parameters, ready to copy.
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Destination URL
The page the link points to.
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Parameters
source, medium, campaign (term/content optional).
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Copy the link
Full encoded URL in one click.
The UTM parameters
- utm_source: where traffic comes from (google, newsletter)
- utm_medium: the channel (cpc, email, social)
- utm_campaign: the campaign name
- utm_term / utm_content: optional
100% local building: no data sent.
Frequently asked questions
What is a UTM parameter?
A suffix added to a URL (utm_source, utm_medium, utm_campaign…) that analytics tools read to attribute traffic to a campaign.
Which parameters are required?
In practice: source, medium and campaign. Term and content are optional (keywords, ad variants).
Are values encoded?
Yes: spaces and special characters are encoded to produce a valid URL. Avoid inconsistent capitalization to ease analysis.
Is my data sent anywhere?
No: the URL is built locally in your browser, nothing is transmitted.