Marketing & SEO
CPM calculator
Cost and impressions → CPM (cost per thousand views).
- Instant
- Free
- Private (processed locally)
- No sign-up
Calculate cost per mille
The CPM reduces a campaign’s cost to 1000 impressions, to compare visibility. Enter the cost and the impressions.
The formula
- CPM = cost ÷ impressions × 1000
- Price of 1000 views
- Great for awareness
- Currency by language
Example
| Input | Value |
|---|---|
| Cost | $50 |
| Impressions | 10,000 |
| CPM | $5 |
100% local calculation, no data sent.
Frequently asked questions
How do I calculate CPM?
CPM = (cost ÷ impressions) × 1000. E.g. $50 ÷ 10,000 × 1000 = $5 per thousand views.
What is CPM used for?
To compare the cost of visibility across campaigns or networks, regardless of total impression volume.
CPM or CPC?
CPM charges for the display (awareness), CPC charges for the click (performance). The choice depends on the goal.
Is currency taken into account?
Yes: the result is shown in the currency associated with the page language.