Marketing & SEO
Conversion rate calculator
Conversions and visitors → conversion rate as a percentage.
- Instant
- Free
- Private (processed locally)
- No sign-up
Measure conversion rate
The conversion rate shows what share of visitors performs the target action. Enter the conversions and the visitors.
The formula
- Rate = conversions ÷ visitors × 100
- Measured as a percentage
- Conversion = purchase, sign-up, lead…
- Keep a consistent basis
Example
| Input | Value |
|---|---|
| Conversions | 50 |
| Visitors | 1000 |
| Rate | 5% |
100% local calculation, no data sent.
Frequently asked questions
How do I calculate conversion rate?
Rate = (conversions ÷ visitors) × 100. E.g. 50 conversions ÷ 1000 visitors = 5%.
What is a conversion?
Any target action: purchase, sign-up, form submitted, download, booking…
What is a good rate?
Highly variable by industry and action type. E-commerce often sits around 1–3%. Compare to your own history.
Visitors or sessions?
Be consistent: use the same basis (unique visitors, sessions or clicks) in numerator and denominator over the period.