Markup calculator
Compute the selling price, profit and margin from cost and markup.
- Instant
- Free
- Private (processed locally)
- No sign-up
Set a price from your cost
Enter the cost and the markup percentage: get the selling price, the profit and the margin. Perfect for retailers, makers and e-commerce sellers.
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Enter the cost
Purchase or production.
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Choose the markup
As % of cost.
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Read the price
Price, profit, margin.
Markup vs margin
- Markup: computed on the cost
- Margin: computed on the selling price
- Price = cost × (1 + markup)
- A 50% markup gives a 33.3% margin
Example: cost 100, markup 50%
| Item | Value |
|---|---|
| Cost | 100 |
| Markup | 50% |
| Selling price | 150 |
| Profit (margin) | 50 (33.3%) |
Indicative estimate (excludes taxes, fees and discounts). 100% local calculation, not financial advice.
Frequently asked questions
What is the formula?
Selling price = cost × (1 + markup ÷ 100). Profit = price − cost. Margin = profit ÷ price × 100. Markup is based on cost, margin on price.
Markup or margin?
With a cost of 100 and a 50% markup, price is 150, profit is 50 — a margin of 33.3% (50 ÷ 150). Markup ≠ margin: don’t confuse them in your pricing.
What is it for?
To set a consistent selling price from a purchase or production cost, aiming for a given profit.
Is this financial advice?
No. It is an indicative calculation; it does not include taxes, fees or discounts.