Social Media
Engagement rate calculator
Likes, comments and followers → engagement rate as a percentage.
- Instant
- Free
- Private (processed locally)
- No sign-up
Measure an account’s engagement
Enter the likes, the comments and the number of followers. The tool computes the engagement rate as a percentage.
The formula
- Engagement = (likes + comments) ÷ followers × 100
- Common benchmark: 1–3%
- Smaller accounts often have higher rates
- Compare similar posts
Example
| Input | Value |
|---|---|
| Likes | 450 |
| Comments | 50 |
| Followers | 10,000 |
| Engagement | 5% |
100% local calculation, no data sent.
Frequently asked questions
How do I calculate engagement rate?
Engagement = (likes + comments) ÷ followers × 100. E.g. (450 + 50) ÷ 10,000 = 5%.
What is a good rate?
It varies with account size: 1–3% is often fine, and smaller accounts tend to have higher rates than large ones.
Followers or reach?
By followers (as here) is most common. By reach the rate is higher because reach is lower than followers.
Can I include shares?
This calculation uses likes + comments. To include shares/saves, add them into the comments field.